Cookies policy

Admin Privacy and cookies' policies

Cookie Policy

The ButterflyZ.it website contains information pages. So-called "technical cookies" are used to provide a pleasant user experience on the site.

Technical cookies serve to allow the site to function properly and to offer services to the user, e.g. necessary to be able to carry out activities when browsing our site.

Below is a brief introduction to what cookies are, these excerpts are taken from the Wikipedia website, the full text can be read here: https://it.wikipedia.org/wiki/Cookie

HTTP cookies (more commonly referred to as web cookies, or cookies par excellence)[1] are a special type of magic cookie, a sort of identification token, used by web servers to recognise browsers during communication with the HTTP protocol used for web browsing.

This recognition makes it possible to implement authentication mechanisms, used for example for logins; to store data useful for the browsing session, such as preferences on the graphic or linguistic aspect of the site; to associate data stored by the server....

In practical and non-specialist terms, a cookie is similar to a small file, stored on the computer by websites during browsing, useful for saving preferences and improving the performance of websites. This optimises the user's browsing experience.....

In detail, a cookie is a small text string sent by a web server to a web client (usually a browser) and then sent back from the client to the server (unchanged) each time the client accesses the same portion of the same domain web....

Cookies are often mistakenly thought of as real programs, which leads to misconceptions. In reality, they are simply blocks of data, incapable, on their own, of performing any action on the computer. In particular, they can be neither spyware nor viruses. Nevertheless, cookies from some sites are categorised as spyware by many anti-spyware products because they make it possible to detect the user. Modern browsers allow users to decide whether or not to accept cookies, but refusal renders some objects unusable. For example, 'shopping carts' implemented with cookies do not work in case of a refusal.

Cookies are not only used on PCs and the like, but also on smartphones and tablets.

To read full information, we recommend visiting the wikipedia page: https://it.wikipedia.org/wiki/Cookie

Cookies can be either "first party" cookies, which are cookies that are installed on your browser by our server, or "third party" cookies, which are cookies that are installed by the servers of third party sites.

Cookies that are used to authenticate and login, make purchases and generally browse the site are called technical cookies, for these cookies it is not necessary for the user to express explicit consent, these cookies do not serve to monitor behaviour and personal preferences that can be assimilated to sensitive data.

On the other hand, cookies that are used to monitor user behaviour and record user preferences for advertising, profiling and marketing purposes by allowing the creation of a profile containing sensitive data are called profiling or tracking cookies, for these cookies it is necessary to obtain the user's consent in advance.

No profiling or tracking cookies are used on the ButterflyZ.it site, only technical cookies are used to improve the site's navigation and usability. No third party profiling cookies are used on ButterflyZ.it, butterflyZ.it has no agreement with third parties to profile users and is not responsible for the actions performed by third parties by means of any cookies that may be sent to the user's browser, nor can we be informed of the actual use that may be made of them.

How to accept the use of cookies or conversely inhibit their use

A) Accepting the use of cookies

When you visit the ButterflyZ.co.uk site for the first time, or whenever you visit it after having deleted your cookies, or when the cookies you have already accepted have expired (i.e. been deleted by your browser), a warning appears indicating that technical cookies are used on our site. By continuing to browse the site you automatically and implicitly accept the use of cookies. You can also hide the warning by explicitly accepting the use of cookies, which you can do by clicking on the appropriate button in the warning box.

B) Rejecting the use of cookies

Since we do not use either first-party or third-party profiling cookies, but only technical cookies, there is no obligation to accept or reject them, as mentioned above by continuing to browse the site you automatically accept the use of technical cookies.

However, you can always inhibit the use of cookies by means of your browser, this applies both to cookies from our site and to cookies from any other website.

To block the use of cookies and in fact refuse their use, you must proceed to set your browser via its configuration panel. To find out how to block the use of cookies, visit the pages of the developer of the browser you are using, the main ones being Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.

Consequences of rejecting cookies

By setting your browser you are always free to inhibit the use of cookies and to delete them, i.e. to reject them, this does not imply on our part the direct denial of any service, however please note that the website may not work at its best and that some functions may not be available as they require the use of technical cookies. The website may also fail to recognise or remember your authentication in restricted areas and may not provide the shopping cart functions of the online shop. However, this does not prevent you from purchasing from us, as you can contact us by email or telephone.

Further tips for managing the use of cookies

In general, to manage the use of cookies, there are also a number of "plugin" type programmes available, i.e. programmes that "plug into" the browser programme that you use to surf the Internet, also known as "browser extensions" or "browser addons", which allow you to manage cookies from the websites that you visit in an easy and more or less automatic way, for example by preventing their use a priori, by automatically deleting them at the end of each browsing session of a site, by deleting them when you close a browser tab or when you close the browser. In general. By carrying out a search on the Internet regarding your browser and cookie management, it is possible to identify one or more such programmes that facilitate the implementation of a browser configuration to deal with cookies according to your preferences.

There are also similar programmes that generally block advertising banners and a whole range of advertising devices that you may find when surfing websites on the internet, these are generally available as 'browser extensions'.

What are the technical cookies used by our site

Technical cookies that do not require the User's prior consent

The technical cookies used on our site serve to provide the user with easy navigation and a service or function that the user explicitly requests. They therefore guarantee the normal navigation and use of the site, as well as allowing us to save the preferences expressed and optimise your navigation. The technical cookies used can be distinguished by type:

A) "user input" cookies: these are the "session" cookies needed to fill in forms on the site, for example the forms you fill in to register

B) Authentication cookies: these are the cookies needed to identify the user after accessing the reserved area by logging in, they allow the correct use of the site in the reserved area, to use the functions of the online shop, to use the forum and in general to use all those functions of the site for which access to a reserved area is required by entering a user name and password;

C) Other functional technical cookies: these are cookies that are used to activate specific functions of the site and to memorise the preferences expressed by the user regarding the way in which the pages of the site are displayed, for example in the information portal, also known as the "blog" on our site, it may be possible to set preferred colours, or to apply a so-called "theme", these are generally preferences regarding the aesthetic appearance of the pages and the way in which the information is organised on them

D) Technical consent cookies: these are the technical cookies that remember the manifestation of the user's consent about the use of cookies, i.e. the user by continuing to browse the site automatically accepts the use of cookies, and in particular by clicking on the appropriate button in the cookie warning, or by closing the warning, again with the appropriate button, accepts the use of cookies, in the case where he explicitly accepts them a consent cookie is installed, this allows the display of the cookie warning to be stopped until the consent cookie itself has expired or has been deleted.

The cookies that can be installed by our server on your browser :

PHPSESSID: these are session cookies, they are installed by the server when using PHP type web pages, as the name suggests they assign an alphanumeric ID, to the current session, it allows the user to continue browsing the site without losing browsing preferences already expressed, these are technical cookies for which the user's consent is not required to be used.

These cookies appear named with an alphanumeric value of the type e3572c1f471bf2e08f8cc19ac8a06301 and the type 56422af3b996d056cdd3962d23b452e0 and contain a similar alphanumeric code.

Cookieconsent_status: this cookie is installed by the same system that warns the user about the use of cookies on the site, this technical cookie can take on two values, deny when the warning box is simply hidden, or dismiss when the user clears the warning box or when they click OK, remember that by clicking on the "Cookies Policy" link the user is directed to read this informative text.

AtumSidebarState: this is a technical preference cookie for displaying graphic aspects of the site's pages, it is a cookie necessary for the site to function, it does not affect the user and only serves to allow the site to function.

sppb_no_defalt_page: This is a technical preference cookie for displaying graphical aspects of the site's pages, it is a cookie that is necessary for the site to function, it does not affect the user and only serves to allow the site to function.

templateColor: This is a technical cookie that appears when you visit the information section of the site, it is a technical cookie that allows you to remember which colour of the site theme the user prefers, it shows the name of the chosen colour, it only serves to make navigation pleasant.

Other cookies with a name and values consisting only of alphanumeric values: these cookies are used in the information section of the site, they are technical cookies that are used to allow any authentication to restricted areas by the user, again to remember preferences for viewing the site and other aspects relating to the navigation of the same, if they contain the value it-IT or other language code are used to remember the user's preferred language if applicable, usually it-IT

For further information and to resolve any doubts please contact us!

Please note: all terms and conditions are subject to change without notice, whenever you make transactions on our website, submit an order request and then purchase goods or services you are required to confirm that you have read the terms and conditions of use of the site, so please make sure you have read the latest version published.

Call us for more information +39 3498210046

Privacy Policy

Admin Privacy and cookies' policies

Privacy policy and processing of personal data

1. Privacy and personal data processing notice pursuant to Article 13 of Regulation (EU) 2016/679 of 27 APRIL 2016 (GDPR - GENERAL REGULATION ON DATA PROTECTION)
The following information is prepared pursuant to Article 13 of the EU Regulation 2016/679 ("Regulation").

The following information is prepared, pursuant to Article 13 of the EU Regulation 2016/679 ("Regulation") by Alessio Gradi in relation to the personal data of users collected when accessing and/or registering on this website (hereinafter referred to as the "Site") and/or making a request to purchase horses through the Site and/or requesting the Site's customer support services (cumulatively, the "Site Services").

The user's personal data are processed by Alessio Gradi and, in the event of the purchase of products that are supplied by us through the logistics of a Vendor, Supplier, Manufacturer or Third Party Carrier (cumulatively Third Party Collaborators), the user's personal data will also be processed by such Third Party Collaborators. In this case Alessio Gradi and the Third Party Collaborators act as autonomous data controllers, i.e. each of them processes your personal data for its own purposes.

The following information is therefore provided pursuant to Article 13 of the Regulation, with reference to Alessio Gradi and, in case of sale or purchase of horses that will be supplied by means of Third Party Collaborators' logistics, also with reference to such Third Party Collaborators who will process your personal data autonomously according to the regulations in force. The personal data that Alessio Gradi will provide to such Third Party Collaborators are only and exclusively the strict data necessary to carry out the transport and delivery of the purchased goods including the creation of the Documents required by law as the case may be.

2. Contact details and identity of Alessio Gradi and third-party collaborators as autonomous data controllers.

The data controller of the personal data of users collected when using the Services of the ButterflyZ.it Website is Alessio Gradi, - 50026 San Casciano in Val di Pesa – Florence – Italy.

In particular, the data are collected during the voluntary process that the user performs whena request for information about the horses of "Allevamento Cavalli Butterfly Z" is sent using the appropriate contact form and in general during any activity on the Site in which optional personal data or data necessary for the performance of services are requested.

3. Contact details of the person responsible for the data collected.

You can contact the Data Protection Officer for all questions concerning the processing of your personal data and the exercise of your rights under the GDPR Regulation.
The contact details of the Data Protection Officer, Alessio Gradi, are as follows:

  • email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Telephone: +39 3498210046

 4. Purpose of data processing.

The data provided by the user will be processed for the sole purpose of being contacted to receive the information requested by the user.
5. Data processing for the purpose of conducting generic marketing activities
No generic or specialised marketing activities are carried out, the data provided will only be used to respond to questions asked by the user.

6. Processing of data by Alessio Gradi for the purpose of conducting so-called Soft-Spam activities according to art. 130, IV paragraph, of the Privacy Code

Alessio Gradi, in accordance with Art. 130, IV paragraph, of the Privacy Code, will process e-mail addresses and telephone numbers voluntarily provided by the user in order to communicate the possible availability for sale of foals and horses, provided that the user does not exercise the right to object in the manner set out below.

The user may object to receiving soft-spam communications

  • By contacting Alessio Gradi at the following email address: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Calling Alessio Gradi at the following number: 3498210046

For soft-spam purposes, Alessio Gradi will process user's data until the right to object is exercised and, in any case, no later than 3 years after collection.

Please note that the third parties Alessio Gradi deals with do not receive any information or consent to process users' e-mail addresses for soft-spam purposes; users' data may be disclosed to third parties only for purposes related to the fulfilment of bureaucratic procedures addressed to the public administration and for the possible provision of logistic services for the transport of foals and horses by specialised couriers.

7. Type of data collected and method of data processing

The data that may be collected by means of the Site are first and last name, email address, telephone number, possible address or domicile, the collection takes place only by means of the contact form and the provision of the same by the user is entirely voluntary and not compulsory or explicitly requested except for the email address alone, which is absolutely necessary in order to be able to send the request for information and receive the reply.

The processing will be carried out in the following ways:

The Site ButterflyZ.it is a simple amateur information website portal, no computer systems are used for the collection, storage, processing, treatment and manipulation of user data, the data that the user therefore voluntarily provides by means of the contact form will be received by the owner in the form of email and therefore treated as a simple electronic epistolary communication of the email type, ditto for any telephone numbers provided, they will be treated as such and used with a landline or mobile phone.

The data provided will not be used for any other purpose except for communication between the owner and the user and in the case of the purchase of a horse or foal by the user for the normal and due bureaucratic procedures necessary to complete the transaction.

8. Obligation to give consent to data processing and consequences in case of refusal

The provision of required personal data, i.e. the minimum indispensable for communication between the holder and the user, is provided voluntarily by the user and there is no obligation to do so. Any refusal to provide such data has no consequence with regard to the possibility of freely visiting our site and reading information, while the user obviously has no way of communicating with the owner by not providing it.

9. Disclosure of data to third parties

The data will never be unjustifiably disclosed to other parties, nor will it be disseminated. The data will not be sold to third parties.
However, users' personal data will be justifiably disclosed to third parties in the following cases.

9A) Data will be disclosed to the authorities to fulfil legal obligations

Data, when necessary, may also be disclosed to third parties to carry out business activities as follows:

9B) Data will possibly be communicated for the sole purpose of carrying out the activity of selling a horse or foal and only to the extent strictly necessary, e.g. address and telephone number to be communicated to the courier, the veterinarian, the Ministry of Agricultural Policies, and in general for the sole purpose of carrying out all the bureaucratic steps required and necessary to complete the transaction of the animals.

No other data will be provided to third parties other than the minimum necessary to carry out normal activities of sale or purchase of horses and foals, and these will never include sensitive or superfluous data.

10. Data controller

The data controller is Alessio Gradi, 50026, San Casciano in Val di Pesa, Florence

11. Right of access to your personal data
You may exercise your rights with regard to the data controller at any time, pursuant to Article 7 of Legislative Decree 196/2003, which we reproduce in full for your convenience:
Legislative Decree No. 196/2003,

Art. 7 - Right of access to personal data and other rights
1. The data subject shall have the right to obtain confirmation as to whether or not personal data concerning him exist, regardless of their being already recorded, and communication of such data in intelligible form.

2. The data subject shall have the right to be informed of
(a) the origin of the personal data
b) the purposes and methods of processing
c) the logic applied in the event of processing carried out with the aid of electronic instruments
d) the identity of the data controller, data processors and the representative designated pursuant to Article 5(2)
e) the entities or categories of entity to whom or which the personal data may be communicated or who or which may get to know said data in their capacity as designated representative(s) in the State's territory, data processor(s) or person(s) in charge of the processing.

3. The interested party has the right to obtain
a) the updating, rectification or, where interested therein, integration of the data;
b) the cancellation, transformation into anonymous form or blocking of data processed in breach of the law, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

4. The data subject shall have the right to object, in whole or in part
(a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection
b) to the processing of personal data concerning him/her for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication.

For further information and to resolve any doubts please contact us!
Please note: all terms and conditions are subject to change without notice. Whenever you make any transactions on our website you are required to confirm that you have read the terms and conditions of use of the site, so please take care to read the latest version published.
Call for more information 3498210046

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